Online reviews. My goodness, the detail! You buy a toaster, right? It toasts bread. That’s the function....
Greeting cards. You walk into the store, and it’s a sea of hyper-specific yet utterly generic sentiment....
The weather! What is it about the weather that makes it the universal conversation starter? ‘Nice day...
You ever notice the bizarre dance we all do at airport security? It’s a highly choreographed ballet...
What’s the deal with restaurant menus? You pick up a menu, and suddenly you’re reading a novel....
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Streaks. Snapchat streaks, Instagram streaks, whatever-app streaks. What is this, a marathon? A bizarre digital endurance test?...
You ever call someone and get their voicemail, and it’s this whole production? ‘Hi, you’ve reached Jerry....
Reservations. What’s the deal with reservations? You call a place, ‘Can I get a table for two...
You go to the grocery store, you’re trying to save a little time, so you hit the...